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Hailey Bieber’s Rhode Acquired by e.l.f. Beauty in $1 Billion Deal
In a landmark move within the beauty industry, e.l.f. Beauty has acquired Hailey Bieber\’s skincare brand, Rhode, for a staggering $1 billion. This acquisition underscores the meteoric rise of Rhode, which, since its inception in 2022, has rapidly become a formidable player in the skincare market. A Strategic Acquisition The deal comprises $600 million in cash…