Tag: Rhode
Sarah Pidgeon’s Rhode Campaign Is Spring Beauty Done Right
Spring beauty always arrives with a particular softness, a reset after heavy winter layers and dramatic holiday glam. This season, Rhode captures that mood perfectly with its “Shades of Spring” moment, fronted by rising actress Sarah Pidgeon. And if you’ve been paying attention to the growth of beauty over the past year, this collaboration feels less like a campaign and…
Hailey Bieber x Anok Yai for Rhode: A Winter Beauty Moment That Feels Iconic
When Hailey Bieber launches a new Rhode campaign, the beauty world pays close attention. But when she brings in Anok Yai one of the most powerful and visually appealing supermodels of our time it quickly becomes more than just skincare advertising. It becomes a moment. Rhode’s latest winter campaign featuring Hailey Bieber and Anok Yai is a masterclass in recent beauty branding: simple, cool, intentional, and quietly expensive. Set…
Hailey Bieber’s Rhode Acquired by e.l.f. Beauty in $1 Billion Deal
In a landmark move within the beauty industry, e.l.f. Beauty has acquired Hailey Bieber‘s skincare brand, Rhode, for a staggering $1 billion. This acquisition underscores the meteoric rise of Rhode, which, since its inception in 2022, has rapidly become a formidable player in the skincare market. A Strategic Acquisition The deal comprises $600 million in cash…
